80 Years of Sheraton (Go Beyond Campaign)

“Go Beyond” campaign celebrates the past 80 years and is a commitment for the next 80. It is a reflection of sheraton’s unwavering commitment to guest satisfaction.The prestigious Sheraton Hotels in India provide their customers with the ultimate in modernity by bringing to India world-class services, while retaining the traditional Indian hospitality. Sheraton’s Go Beyond campaign celebrates 8 decades of global hospitality. The campaign highlights Sheraton’s commitment to provide exceptional service to its guests, great culture for associates and return for owners. Across India, select Sheraton Hotels will feature distinctive programs and initiatives to support the global campaign.

To celebrate this more further, sheraton hyderabad invited selected guests to experience the Go beyond initiative by hosting a delicious dinner at their Pan Asian masterpiece restaurant Zega. The best part about the dinner was the customized drinks made for the guests from handpicked ingredients and base liquid chosen by the guests themselves. Imagine a drink named after you with your own secret recipe. The hospitality and customer service through out the dinner was absolute class.


Marriott’s most global brand, spanning more than 450 hotels across 75 countries partnered with Venables Bell & Partners, Adweek’s 2016 Breakthrough Agency of the Year, to create the campaign. The advertising campaign kicked off in Asia Pacific from early May across China, Australia, India, Hong Kong and Japan.

“It is a great privilege to be a part of this 8-decade legacy. Sheraton has played a huge role in shaping the global landscape of hospitality, and the Go Beyond initiative is a testament to our commitment to all our stakeholders. Moving forward, we aim to go beyond and curate immaculate experiences for our patrons and staff alike,” quoted Shibil Malik, General Manager, Sheraton Hyderabad Hotel.


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